25 YEARS: FROM THE BEACH TO THE WORLD
The company BURMEN was established in 1985 in the Canary Islands, guided by Luis Mentado and Lenita Burman. What started with a young girl designing bikinis and selling them on the beaches of the Canary Islands, is now a fast-growing company.
BURMEN is now situated among the leading Spanish companies of underwear and swim wear in Europe and keeps growing with the incorporation of new sports oriented product lines. The company business model it’s based on offering quality and innovation throughout it’s designs, quickly answering the needs of their customers, whom made real the success of their two brands: Lenita y XTG.
The company has a staff of 62 employees and has centralised production in the south of China to respond to their fast growth during the last years.
BURMEN has adapted their distribution strategy to the market needs, highlighting a franchise system that within the last three years has become the main expansion source for the company.
What is now a big growing company started with a young girl designing bikinis and selling them on the beaches of the Canary Islands. Because Burmen is now situated among the leading Spanish companies of underwear and swimwear in Europe. With the designers Luis Mentado and Lenita Burman,
the company has grown to consolidate the brands in the international market.
Currently XTG and Lenita are now present in more than 750 multibrand and prestigious department stores, expanding the lines with the franchises and developing in the duty free stores.